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The Power of Niching Down: Why Smaller Target Markets Mean Bigger Profits
Exploring why "niching down" works and how to do it effectively.

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Aug 26, 20253 min read


10 Small Business Mistakes to Avoid
When starting your own business, there are a few traps that you need to avoid, so your new business can truly flourish.

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Aug 25, 20253 min read


How to Create a Successful Loyalty Program
Loyalty programs are a way of rewarding customers through deals, discounts, gifts, and a variety of other special offers.

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Aug 25, 20252 min read


Why you need to routinely change what you're thinking about...
You’re going to have days when your brain just won’t cooperate with you, and you’ll get stuck thinking about the same things over and over

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Aug 25, 20253 min read


The Startling Reasons We Self-Sabotage (and How to Stop)
If you’ve ever set out on a healthy eating, exercise, or money-saving streak only to find yourself consumed with destructive thoughts

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Aug 22, 20253 min read


Don't Be a Statistic: The Importance of Analysis and Feedback
Analysing your data can be one of the most important parts of running an efficient business, but that doesn’t mean it has to be hard.

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Aug 22, 20253 min read


How to tap into the Customer's Buying Journey
Understanding a buyer’s journey is about how to inject your company and products as a solution for a customer's needs in each stage.

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Aug 22, 20252 min read


The Pareto Rule: Achieve More by Doing Less
Although the business world is full of rules, one stands out above all others: the Pareto Rule.

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Aug 22, 20252 min read


Top Ten Ways to Handle Objections and Rejection like a Pro
It's tough being told no for the first time. You might feel embarrassed, frustrated, or even angry.

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Aug 21, 20253 min read


How to Create Your Ideal Environment Using the Power of Your Mind
The mind affects the environment, and the environment affects the mind, so we have to be careful about how we create our surroundings...

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Aug 21, 20252 min read


8 Secret Techniques to Improve How to Find Your Target Market
No matter what market you’re trying to reach, you must know who it is you’re going after to succeed.

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Aug 21, 20253 min read


The power of visuals and colour: How images and colour can help tell your brand story
Images and colour are powerful tools that can help you tell your brand story. A picture is worth a thousand words.

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Aug 21, 20252 min read


The dos and don'ts of marketing a small business on a tight budget
If you’re running a small business and don’t have any money to market it, some inexpensive options.

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Aug 20, 20253 min read


Why Data is the New Oil: How to use data to innovate and market your small business
Data has long been the backbone of the business, but recent data has taken on increased importance.

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Aug 20, 20254 min read


Why FREE does not work: The Psychology of Why we're suckers for FREE Stuff
When you hear the word free, you think it’s something that’s awesome and doesn’t cost you anything at all. But, there’s actually more to it

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Aug 20, 20253 min read


How can colour assist in selling your brand?
Choose brand colours and logo colours to drive brand recognition, loyalty and action. FIND OUT HOW

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Aug 19, 20252 min read


How to get the most out of a mentor|coach?
Time is precious for both mentor and mentee.

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Aug 19, 20252 min read


From Idea to Income: Validating Your Business Concept Fast
Gather actionable data that will refine your concept into something people will actually pay for.

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Aug 19, 20253 min read


How to Listen: The most important skill you'll ever learn
It’s easy to get distracted and lapse into autopilot mode, but there’s one skill that can change your life forever – the art of listening.

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Aug 18, 20252 min read


How to stop procrastinating and start being productive…
Are you someone who struggles with procrastination?

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Aug 18, 20252 min read
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