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The 5-Minute Business Plan That Actually Works
Let's be honest: most business plans never make it past your computer screen. Those 30-page documents with fancy projections? They...
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11 hours ago2 min read
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Legal Essentials: Protecting Your Business from Day One
Setting up proper legal foundations isn't exciting, but it's crucial for protecting your business. While this guide isn't a substitute...
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Sep 93 min read
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Finding Your Unique Selling Proposition in a Crowded Market
Standing out in a saturated market requires more than just offering a good product or service. Without clear differentiation, potential...
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Sep 24 min read
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11 Free Marketing Ideas
While marketing in general can be about many different things, we are going to be talking both about the big ideas and the smaller changes
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Aug 273 min read
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The Power of Open-ended Questions: Why You Should Use Them More Often
Open-ended questions are those that cannot be answered with a simple yes or no answer; they encourage the other person to elaborate
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Aug 263 min read
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The Power of Niching Down: Why Smaller Target Markets Mean Bigger Profits
Counter-intuitive but true: targeting a smaller, more specific market typically leads to faster growth and higher profits. While it seems...
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Aug 263 min read
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10 Small Business Mistakes to Avoid
When starting your own business, there are a few traps that you need to avoid, so your new business can truly flourish.
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Aug 253 min read
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How to Create a Successful Loyalty Program
Loyalty programs are a way of rewarding customers through deals, discounts, gifts, and a variety of other special offers.
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Aug 252 min read
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Why you need to routinely change what you're thinking about...
You’re going to have days when your brain just won’t cooperate with you, and you’ll get stuck thinking about the same things over and over
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Aug 253 min read
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The Startling Reasons We Self-Sabotage (and How to Stop)
If you’ve ever set out on a healthy eating, exercise, or money-saving streak only to find yourself consumed with destructive thoughts
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Aug 223 min read
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Don't Be a Statistic: The Importance of Analysis and Feedback
Analysing your data can be one of the most important parts of running an efficient business, but that doesn’t mean it has to be hard.
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Aug 223 min read
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How to tap into the Customer's Buying Journey
Understanding a buyer’s journey is about how to inject your company and products as a solution for a customer's needs in each stage.
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Aug 222 min read
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The Pareto Rule: Achieve More by Doing Less
Although the business world is full of rules, one stands out above all others: the Pareto Rule.
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Aug 222 min read
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Top Ten Ways to Handle Objections and Rejection like a Pro
It's tough being told no for the first time. You might feel embarrassed, frustrated, or even angry.
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Aug 213 min read
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How to Create Your Ideal Environment Using the Power of Your Mind
The mind affects the environment, and the environment affects the mind, so we have to be careful about how we create our surroundings...
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Aug 212 min read
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8 Secret Techniques to Improve How to Find Your Target Market
No matter what market you’re trying to reach, you must know who it is you’re going after to succeed.
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Aug 213 min read
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The power of visuals and colour: How images and colour can help tell your brand story
Images and colour are powerful tools that can help you tell your brand story. A picture is worth a thousand words.
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Aug 212 min read
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The dos and don'ts of marketing a small business on a tight budget
If you’re running a small business and don’t have any money to market it, some inexpensive options.
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Aug 203 min read
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Stress and its effect on the body and mind and how to control it
Stress comes in many forms, including physical, mental and environmental and it's no secret that stress is a major problem in today's world.
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Aug 205 min read
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Why Data is the New Oil: How to use data to innovate and market your small business
Data has long been the backbone of the business, but recent data has taken on increased importance.
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Aug 204 min read
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Why FREE does not work: The Psychology of Why we're suckers for FREE Stuff
When you hear the word free, you think it’s something that’s awesome and doesn’t cost you anything at all. But, there’s actually more to it
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Aug 203 min read
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Why your mindset is the most important thing YOU have control over...
At the end of the day, your mindset will control your success or failure more than any other aspect of your life.
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Aug 192 min read
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Imposter syndrome: feeling like a fraud despite your success
Imposter syndrome, what it is and how to come it
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Aug 193 min read
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How can colour assist in selling your brand?
Choose brand colours and logo colours to drive brand recognition, loyalty and action. FIND OUT HOW
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Aug 192 min read
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